As an event planner, you must work to create unique, appealing sponsorship opportunities. There needs to be more than a shout-out on the main stage and a logo on the event collateral. Before reaching out to sponsors, make sure you’ve thoroughly researched their mission and social media streams. Click this to get the best tips for event management in Dubai.
Attracting virtual event sponsors:
To attract virtual event sponsors, create a prospectus that describes your event and what attendees can expect. It should include the event overview, target audience, expected number of registrations, and the types of sponsorship packages available. The prospectus should also include a price list and a breakdown of the packages’ benefits. Sponsorships are a great way to build value for your virtual event and your sponsors.
Social media:
When finding event sponsors, social media is an effective method. Not only are the people in your network a great source of ideas, but you can also find companies that have been in your target audience’s shoes in the past. As long as these companies are familiar with your event’s target audience, they will likely be interested in supporting your event.
Press mentions:
Knowing your target audience is one of the best ways to attract sponsors for your event. Then, focus on finding companies interested in meeting those needs and resolving their problems. Create an inventory of benefits the sponsor can gain by sponsoring your event. This will help you think beyond your usual tactics and look for new design opportunities.
Sponsors look for value. While some sponsors will be interested in mass traffic, most are looking for lead-generating events that will result in a high conversion rate. They will appreciate regular updates about the performance of your event.
Email blasts:
You’ll want to find event sponsors when you’re putting on an event. Sponsors can make or break your event. They give you credibility, and they show your event is legitimate. But how do you find event sponsors? Here are some tips to get started. First, create a list of possible sponsors. Then, craft an email that explains your needs and offers them benefits.
Your email should be brief. Use short paragraphs, as longer emails are more likely to be deleted. Then, make sure you clearly explain the benefits of becoming a sponsor. Remember to include a link to your event registration page, as well.
